About Us
Our Story
Our Methodology
Our Methodology
The development division of KASA was established to provide communication-focused solutions designed to empower small and medium-sized enterprises. throughout South Africa and internationally.
Our Methodology
Our Methodology
Our Methodology
We provide customised development by working in close partnership with each client to deliver sustainable and cost-effective solutions. Our approach begins with comprehensive assessments designed to address specific developmental requirements. This process results in customised business templates and solution-oriented strategies grounded in thorough research and data analysis.
Our Expertise
Our Methodology
Our Expertise
The development division of KASA provides practical SME solutions such as WhatsApp communication templates, internal communication systems solutions, business communication process improvement, communication audits, and business communication advisory sessions.
KASA's Commununication solutions for failing SMMEs
Why South African SMMEs Fail and How Communication Can Improve Survival
Small, medium and micro-enterprises (SMMEs) are the backbone of every econommy. They create jobs, provide livelihoods, and contribute significantly to economic growth. Yet in South Africa SMMEs record one of the highest failure rates globally.
Approximately 2.69 million SMMEs operate in South Africa, employing over 9.2 million people. This accounts for between 50% and 60% of the workforce.
However, between 70% and 80% of SMMEs fail within their first five years, often within their first two years. This is due to several challenges including lack of skills, limited access to finance, poor infrastructure, limited technology access and regulatory burdens.
Within these challenges, poor communication is often overlooked. Research indicates that poor communication affects customer retention, sales, complaint handling, staff coordination and brand credibility.
WHY WHATSAPP BUSINESS COMMUNICATION MATTERS
WhatsApp Business communication is an innovative strategy to communicate with customers. Carefully constructed WhatsApp templates help SMEs respond professionally, consistently and efficiently.
KASA Development solutions provides research-driven communication tools including customised WhatsApp Business templates.