KASA services that drive sustainable development and growth
Business communication solutions
Business communication solutions
Business communication solutions
At KASA, we provide research-enabled communication solutions that combines data, insights, and structured analysis to help businesses improve their performance.
Business communication templates
Business communication solutions
Business communication solutions
Many businesses struggle with external communication, which can result in lost sales. KASA provides templates to improve digital communication through emails, WhatsApp, and social media.
Social media content production
Social media content production
Social media content production
Establishing a business and sustaining effective communication via social media can be challenging. In the dynamic world of social media, consistent engagement is essential. KASA offers comprehensive social media communication solutions tailored to your audience, niche, and business objectives. Whatever your goals may be, we are commi
Establishing a business and sustaining effective communication via social media can be challenging. In the dynamic world of social media, consistent engagement is essential. KASA offers comprehensive social media communication solutions tailored to your audience, niche, and business objectives. Whatever your goals may be, we are committed to ensuring that your social media presence remains strong and effective.
Data analysis
Social media content production
Social media content production
Data is all around us, yet figuring out how to apply it to business, social, or academic goals can feel overwhelming. At KASA, we provide data analysis services to support confident decision-making.
KASA's Commununication solutions for failing SMMEs
Why South African SMMEs Fail and How Communication Can Improve Survival
Small, medium and micro-enterprises (SMMEs) are the backbone of every econommy. They create jobs, provide livelihoods, and contribute significantly to economic growth. Yet in South Africa SMMEs record one of the highest failure rates globally.
Approximately 2.69 million SMMEs operate in South Africa, employing over 9.2 million people. This accounts for between 50% and 60% of the workforce.
However, between 70% and 80% of SMMEs fail within their first five years, often within their first two years. This is due to several challenges including lack of skills, limited access to finance, poor infrastructure, limited technology access and regulatory burdens.
Within these challenges, poor communication is often overlooked. Research indicates that poor communication affects customer retention, sales, complaint handling, staff coordination and brand credibility.
WHY WHATSAPP BUSINESS COMMUNICATION MATTERS
WhatsApp Business communication is an innovative strategy to communicate with customers. Carefully constructed WhatsApp templates help SMEs respond professionally, consistently and efficiently.
KASA Development solutions provides research-driven communication tools including customised WhatsApp Business templates.